Pam Kermisch currently works at Polaris in the motorcycles business, leading efforts across Indian Motorcycle and Slingshot. Kermisch’s focus is building a pipeline of potential customers, driving riders from shop to buy and continuing to build the brand experience with owners. She leads efforts direct to consumer and through the dealer network and is committed to proving that brand building and driving sales are not mutually exclusive. Prior to Polaris, Pam spent nearly 19 years with General Mills, leading integrated marketing for beloved brands such as Cheerios, Lucky Charms, Betty Crocker and Yoplait. She led key strategic efforts such as Box Tops for Education, expansion in multicultural marketing and partnerships and licensing. She believes everything starts with a deep understanding of consumers and brands. Pam has led brand activation through direct/CRM, advertising, promotion marketing, PR/influencer, digital/social and shopper marketing.