Michelle Klein joined Facebook’s global business marketing group in 2014, where she holds the position of marketing director for North America. In this role, she is responsible for setting the vision and strategy for marketing as it relates to advertisers and the advertising industry, agencies, small-to-medium businesses and Facebook marketing partners. Prior to joining Facebook, Ms. Klein was vice president of global marketing for Smirnoff and, in that capacity, spent eight years running the world’s original vodka brand through a complete reinvention. From the creation of a worldwide social media experiment uniting partygoers through a co-created global “Nightlife Exchange” in 50 countries, to leading an entire packaging design overhaul to modernize Smirnoff’s product range, Michelle played an integral part in driving a 150-year-old brand into the future. Ms. Klein kickstarted her career in public relations in her home country of Australia. She wrote a weekly column for Australia’s leading broadsheet, The Sydney Morning Herald, before moving on to London where she was the global group director of the British Airways account at Agency.com. Michelle was one of Holmes Report’s top 25 innovators in 2015, among Ad Age’s “Women to Watch” in 2013 and an Adweek “Brand Genius” in 2011.