Raquel L. Lachman is the vice president of marketing at S’well where she focuses on brand marketing, collaborations and charitable marketing for S'well and S'ip by S'well brands. Ms. Lachman is a brand marketing leader with experiences in lifestyle beverages, health and beauty, and financial services in Fortune 500, startup and entrepreneurial companies. She is passionate about fitness, girls’ education and women's leadership, and lifestyle brand marketing. Raquel has worked with early stage startups on brand and digital marketing, new product innovation, partnerships, retail, and PR and communications. Before startups, she grew up at companies such as The Coca-Cola Company, American Express and BlackRock. Ms. Lachman received her undergraduate degree from Harvard and completed her Master of Business Administration at Northwestern University’s Kellogg School of Management. She is a believer in giving back and currently serves on the board of trustees of the Dana Hall School. Raquel has previously served on the boards of Girls Inc. of New York City and Girls for Gender Equity. Say “hello” @RockyLach.