Sarah Landsman is senior director, brand strategy and eye care marketing at LensCrafters, the world’s leading optical retail chain and anchor division of the Luxottica Group. She oversees marketing for LensCrafters Vision Care, in partnership with their 1000+ employed and affiliated optometrists. A recognized innovator and change-agent in the field of marketing and brand strategy, Ms. Landsman is revolutionizing the way brands connect and keep customers. Leading this work at LensCrafters, her approach begins with a deep understanding of what customers want, both rationally and emotionally, and ends with new and sometimes unconventional campaigns that connect and inspire—and get results. Previously at Procter & Gamble, Sarah worked across several business units as well as directly with retailers to leverage some of the most popular brands to increase traffic and sales.