Larry is a leading global Branding expert and was appointed Chief Brands Officer in March 2012. He is responsible for worldwide brand management, design, innovation and market research for InterContinental Hotels Group.
Larry has over 30 years' experience in marketing and was formerly Global Chief Marketing Officer at McDonald's Corporation until 2005. He also held executive roles in media, marketing and advertising for BBDO Worldwide and Ted Bates Advertising. In 2009, he was recognised by the readers of Adweek as one of the marketers of the decade. Recognised as one of the leading authorities on branding policy, he has taught at New York University, Wharton, Indiana University and Northwestern's Kellogg Graduate School of Management.