Ryan Luckey leads the AT&T team in sponsorship strategy, consulting, property management and activation to enhance the company’s brand reputation and competitive advantage. Since 2013, Ryan has led the evolution of the role of sponsorships at AT&T by leveraging the power of its network to exceed the demands of increasingly empowered and connected fans, from transforming the modern fan experience with the seamless integration of mobile technology to strengthening and future-focusing the company’s sports sponsorships. For their results and efforts, the team was recognized as SportsBusiness Journal’s 2015 Sports Sponsor of the Year. Ryan brings a diversified background in CPG marketing from leading various teams and driving growth in successive roles in brand management, local marketing, innovation and sustainability, and sports and entertainment marketing at MillerCoors. Ryan currently serves as an adjunct professor at the Cox School of Business at Southern Methodist University and lives in the Dallas area with his wife and daughter.