David Mallen focuses his practice in the areas of advertising, media and consumer protection law. He represents marketers from a variety of industries in connection with national advertising campaigns, analysis of claim substantiation issues, and resolution of advertising disputes. Mr. Mallen is an experienced trial lawyer with who has represented clients in all phases of litigation in state and federal court. He has extensive experience representing advertisers before the National Advertising Division (NAD) and other self-regulatory bodies as well as the Federal Trade Commission (FTC) and state attorneys general.
Mr. Mallen provides legal guidance to industry and represents advertisers of Internet and information technology, telecommunication services, food, cosmetics, consumer household products dietary supplements, and information technology. He is also a popular speaker and lecturer at conferences and workshops on advertising claim substantiation, industry self-regulation, advertising in social media, sustainability and green marketing, and scientific sensory testing.
Prior to joining Loeb & Loeb, Mr. Mallen served as the Deputy Director of the National Advertising Division (NAD) of the Council of Better Business Bureaus.