Vineet Mehra serves as EVP and CMO at Ancestry, the global leader in family history and consumer genomics. Prior to Ancestry, Mr. Mehra held leadership positions at some of the world’s best brands, building companies such as Novartis Consumer Health, General Mills and Procter & Gamble, and leading diverse teams across Asia, Europe, North America and South America. Most recently, Vineet served as global president of Johnson & Johnson’s baby care business, where he led a worldwide team to re-invent their portfolio of brands. He is a frequent speaker and panelist, having been a judge and speaker at Cannes, and jury chair for the M&M Global Media Awards. Most recently, Mr. Mehra joined Effie Worldwide’s board of directors. Vineet holds a degree from Wilfrid Laurier University in Canada.