David Melançon is the Executive Vice President and Chief Marketing Officer of Benjamin Moore & Co, a unit of Berkshire Hathaway, and North America's most respected interior and exterior paint manufacturer and color authority. Mr. Melançon directs the brand, marketing and creative strategy for all businesses of Benjamin Moore & Co., including Benjamin Moore, Coronado, Corotech, Insl-x, Maxum and Lenmar. He oversees strategic alliances, consumer and retail marketing, communications, color innovation and product development. Mr. Melançon reports directly to Michael Searles, the President and CEO of Benjamin Moore & Co.
A veteran brand strategist with nearly three decades of experience, David Melançon brings to Benjamin Moore his deep understanding of marketing some of the world’s best-known brands. Prior to Benjamin Moore, Mr. Melançon was the CEO of The Ito Partnership, a brand development company that he created in New York City. Before launching Ito, he was President of IPG’s FutureBrand unit in North America and led the agency’s relationships with global clients including Microsoft, Coca-Cola, Intel and Unilever. Before that, Mr. Melançon served as head of communications for Visa, where he led the card giant’s global communications efforts in launching new technology products such as online payments and stored value cards.
Mr. Melançon is a highly sought after speaker and marketing innovator, and was recently chosen to participate in the first ever CMO Jury for the Shorty Industry Awards, which honor the best brands, agencies and professionals in social media. Melançon is a featured speaker at global industry conferences, a frequent contributor and commenter in publications/articles, and serves on the boards of several non-profit organizations.
Melançon completed his undergraduate studies at the University of Maryland (Political Science) and graduate studies at both Keio University in Tokyo (Asian Studies) and the University of Oklahoma (Political Communications).