Rebecca Messina serves as SVP and global CMO of Beam Suntory, the world’s third-largest premium spirits company. With almost three decades of global beverage experience, Ms. Messina joined Beam Suntory in 2016 and is responsible for the company’s global brand strategy development, product innovation, research and development, and consumer insights for Beam Suntory’s world-class portfolio of brands. Prior to joining Beam Suntory, she built a career at The Coca-Cola Company. Rebecca joined Coca-Cola in 1994 and served in roles of increasing responsibility and leadership in Atlanta, Chile, Australia and France. In 2014, Ms. Messina assumed her role as SVP, marketing and innovation, ventures and emerging brands (VEB), where she was responsible for leading the marketing strategy, innovation and capabilities for Coca-Cola’s VEB portfolio of premium brands. Rebecca has served on the national board of directors of the American Marketing Association, the Georgia State Marketing Roundtable and the Atlanta executive board of the AMA.