Orla Mitchell is the president of the gum and mints CBU for Mars Wrigley Confectionery. She leads the strategic development and delivery of some of the world’s most beloved brands, from Orbit and Extra to Doublemint and Altoids. Ms. Mitchell is also a part of the global leadership team. Orla has worked with Mars for over a decade, with a career that has brought her across oceans. From local markets to global teams, the pet care category to confections, Ms. Mitchell has a knack for unwrapping brand stories and innovations to delight consumers. As president of the gum and mints CBU, she is responsible for creating focused global brand strategies and accelerating growth in the gum and mints sub-category. Orla began her journey with the business as marketing director of Mars Petcare, the world’s largest pet care company. She has since worked her way up the company’s marketing chain, moving on to become chief marketing officer of Mars Global Food, and then serving as the vice president and chief marketing officer of Wrigley before taking on her current role. While Orla is seen as a bold leader at the helm of her international career, she is proud of her Irish roots.