Gonzalo Mon was recently named D.C. Advertising Lawyer of the Year by Best Lawyers. He helps clients determine what claims they can make and what level of substantiation is required to support those claims. He defends clients when they are challenged by regulators, consumers, and competitors, and helps clients challenge their competitors in court and before the NAD. Much of Mr. Mon’s practice involves helping clients navigate through complex legal issues on social media that combine advertising, IP, and privacy laws. He also helps clients draft and negotiate the agreements that underlie many of their marketing campaigns, such as agency agreements, sponsorship agreements, and endorsement agreements with celebrities, athletes, and musicians. Mr. Mon also has extensive experience in a variety of promotions, including sweepstakes, contests, and text-to-win promotions.