Speaker Profile

DyShaun Muhammad
Senior Vice President – Client Services / Catapult

With a 19-year career spanning government/community relations, CPG brand management, digital platform leadership, entrepreneurial ventures, customer marketing and agency leadership, DyShaun brings a unique strategic perspective to every business engagement he undertakes.

He spent the bulk of his career at General Mills, where he held brand manager roles on prestige equities such as Honey Nut Cheerios, Totino’s, Bisquick, Betty Crocker, Lloyd’s Barbecue and Green Giant. He also spent several years directing key branded content platforms such as BettyCrocker.com, Pillsbury.com, BoxTopsForEducation.com and Millsberry.com.

With diverse experience from both client and agency perspectives for market leaders such as Georgia-Pacific, Johnson & Johnson, Keurig, Ocean Spray, Famous Dave’s Restaurants, Lloyd’s Barbecue, and Russell Athletic, DyShaun provides a deliberative and collaborative approach to marketing strategy that fully leverages the power of integrated plans and ideas.

DyShaun leads Catapult Marketing’s Minneapolis Shopper Marketing Team which delivers deep retailer intimacy and activation expertise on Target and the Drug Channel. He has presented to events hosted by the Interactive Advertising Bureau (IAB) as well as the Path to Purchase Institute, and is quoted in a number of key trade publications for his expertise in omnichannel retailing and shopper centricity.