Speaker Profile

Jim Nail
Principal Analyst / Forrester Research

Jim Nail is a principal analyst at Forrester Research serving B-to-C marketing professionals, and leads Forrester’s coverage of online video, the evolution of television advertising, the digital transformation of advertising agencies, and marketing optimization. In his 30-year marketing career, he has been at the forefront of applying new technology-enabled strategies to marketing. He was an early pioneer of online advertising, joining AdSmart, a startup online ad-serving technology firm, in 1995.