Tony Pace is a marketing leader who has extensive experience on the issues facing the industry from a number of perspectives. As Chairman of the ANA he was directly involved in the ANA's work on media transparency. He also recommended that the ANA make a thorough assessment of the digital media supply chain a strategic priority for 2017.
As CMO of Subway, he grew that brand from the #5 position to the #2 position in terms of sales in the QSR category and #1 position in terms of locations worldwide. During his tenure, Subway was an acknowledged leader in digital and social media as it consistently ranked in the top 5 of YouGov's Brand Buzz study.
As an agency executive at Young & Rubicam and McCann-Erickson, he contributed to the growth of major clients such as Kentucky Fried Chicken, Coca-Cola, Capital One and General Motors. Also while at McCann, he co-founded Momentum which is IPG's now global experiential marketing company.
Tony recently accepted the position of President and CEO of the Marketing Accountability Standards Board where he intends to further develop the linkage between marketing activities and financial results. He also leads a marketing consulting practice, Cerebral Graffiti.