Lou Paskalis oversees communications strategy and media investment across traditional, digital, and social media channels. He also leads the media analytics practice and is the co-executive sponsor of the bank’s newly formed Content Center of Excellence. Mr. Paskalis is a board member of MRC and the MMA, where he co-chairs the attribution committee. He serves on multiple IAB advisory councils and is a long-serving jury member of both the IAB MIXX Awards and Global Effie awards. Recently AdWeek recognized him as the 16th most indispensable professional across marketing, media, advertising, and technology, specifically citing Bank of America’s focus on creating unexpected partnerships and relevant content.