Sara Perry is the vice president, head of marketing business and legal affairs for the Universal Filmed Entertainment Group. Ms. Perry oversees all legal issues relating to marketing, branding, promotion and publicity, including digital and social media marketing for the Universal Film Group and DreamWorks Animation Television. She is also their lead privacy attorney, advising on privacy compliance and data collection issues. Sara previously held this role at DreamWorks Animation, prior to its acquisition by NBCUniversal. Before going in-house, she worked in Toronto (Heenan Blaikie LLP) and in New York (Frankfurt Kurnit Klein & Selz PC) providing marketing, advertising and entertainment legal advice to brands, advertising and PR agencies, sports teams/leagues, film and television producers, and distributors and broadcasters on a wide range of advertising, branding and entertainment legal matters, including sponsorship and endorsement deals, contests and promotions, rights acquisition and clearance, advertising review and substantiation, branded integration initiatives, talent issues, and the development, production, financing and distribution of commercials, new media, television and film projects. Ms. Perry also practiced at Skadden, Arps, Slate, Meagher & Flom LLP in New York City, where she advised on mergers and acquisitions and international project financing transactions.