Sarah Personette directs how the advertising community can leverage Facebook’s apps and services in a mobile-first environment.
Prior to rejoining Facebook in 2014, she was U.S. president at Universal McCann, overseeing strategy, analytics, custom content, cross- channel buying and planning, and business development. Previously, Ms. Personette built and led Facebook’s Global Agency team. She also served as SVP at Starcom Mediavest Group, and has experience across CPG/FMCG, beverages, pharmaceuticals, and consumer electronics.
She was recently inducted into the American Advertising Federation’s Advertising Hall of Achievement, and in 2014 was named one of Advertising Age magazine’s top “40 Under 40” marketing stars.
Service includes board membership for AWNY, Northwestern University’s Regional Board, the Reisenbach Foundation, and Angelight Foundation, and steering committees for the 30% Club and Social Impact for the Ad Council.
Ms. Personette earned a bachelor’s degree from Northwestern University.