Søren Pietzcker is a partner at Heuking Kühn Lüer Wojtek PartGmbB in Hamburg, in charge of the Intellectual Property and Advertising Law department. He is an attorney at law authorized to represent at all District Courts and Courts of Appeal in Germany as well as at the Federal Patent Court. Mr. Pietzcker writes and lectures on intellectual property issues such as advertising law, unfair competition law, ambush marketing and trademark law. He also teaches a class in IP law in St. Petersburg, Russia. Søren is a member of the German Association for the Protection of Intellectual Property (GRUR), International Trademark Association (INTA), International Bar Association (IBA), the Global Advertising Lawyers Alliance (GALA) and the Argentinean-German Lawyers Association. After working three years in a boutique firm specializing in trademark law and unfair competition, he joined Heuking Kühn Lüer Wojtek in 1999 and became a partner in 2002. Søren speaks German, English, Spanish and French.