Faith Popcorn is the best-selling author of The Popcorn Report, Clicking, EVEolution, Dictionary of the Future and the upcoming Popcorn Report 2025. She is founder and CEO of Faith Popcorn’s BrainReserve, the future-focused strategic marketing consultancy. With a documented 95% accuracy rate, Ms. Popcorn has been called "The Trend Oracle" by The New York Times, and Fortune named her “The Nostradamus of Marketing.” What distinguishes Faith's brilliance is her practice of applied futurism, which translates her cultural trend insights into actionable business strategies to help the company's Fortune 500 clients reposition established brands/companies, develop new models and innovate the newest products and services. She is a trusted advisor to such companies as Allergan, American Express, Avon, Bayer, Campbell's Soup, Citigroup, Coca-Cola, Johnson & Johnson, Kellogg’s, KFC, Mars, SC Johnson, Tylenol and The United States Postal Service.