Susan Popper is SVP of experience marketing for Hewlett Packard Enterprise. This team brings a holistic approach to communicating the brand throughout the organization, developing campaigns from “brand to demand.” She spearheaded the worldwide launch of the HPE corporate brand, recognized as the highest new entry of all time in Interbrand’s Best Global Brands 2016 rankings. Ms. Popper’s responsibilities include global brand strategy and identity, advertising, content marketing and demand generation, as well as global sponsorships and alliances, media, social and digital marketing, hpe.com and customer advocacy. Before joining HP in 2012, she spent 11 years as SVP of marketing at SAP. During her tenure, SAP became the 23rd most valuable global brand. With over 20 years of experience in advertising, Susan has been successful at building brands such as Northwest Airlines, Forbes, Warner Lambert, Merrill Lynch and Pitney Bowes, at advertising agencies including J. Walter Thompson, Bozell, Saatchi and Merkley Newman Harty.