On the frontlines of the digital transformation, Katrin Ribant has seen it all. Acting as Datorama’s Chief Solutions Officer (CSO) & Co-founder, Katrin works with enterprises and agencies on the application of artificial intelligence (AI) to their marketing challenges. She recognized early on that there was an urgent need for marketers to connect all of their data sources together to form a single source of truth for more efficient reporting, better decision making and total control over their marketing performance.
Katrin was critical in the creation of Datorama’s software-as-a-service (SaaS) platform, which leverages AI to transform data into insight-driven actions. Today, she works closely with Datorama’s customers helping them design and fine-tune their marketing intelligence programs. Katrin's unique skillset supports her role as the globetrotting face of the company to clients worldwide, working with them at the intersection of AI and marketing data.
Prior to Datorama, Katrin was an Executive Vice President at Havas Digital. During her time there, Katrin applied her technical expertise and knowledge of the digital media landscape to develop Artemis, one of the first big data analytics platforms.
Katrin speaks six languages and holds a degree in neuropsychology and neurolinguistics from the Free University In Brussels.