Speaker Profile

John Roberts
Partner and Strategy Lead / Truth Collective

A veteran of international advertising agencies on both sides of the Atlantic, John Roberts ran his own strategic planning and brand consultancy in the UK before being enticed back to the US. Four years ago, he co-created Truth Collective—a new-model agency built on the truth that today’s successful marketers need a blend of the smartest strategic thinking and powerful storytelling that moves people, applied with agility and flexibility. Addicted to emotion and the powerful role it plays in driving brand activation, the team at Truth Collective applies their craft for clients as diverse as LensCrafters, Capital One and Kodak.