Rob Roy is Chief Digital Officer for sprint.com and boostmobile.com, charged with driving digital transformation across multiple functions, with an emphasis on sales, marketing, and technology. He has a MISSION TO DELIVER THE LARGEST SCALE, DIGITAL TRANSFORMATION of any Fortune 100 company to date, and help Sprint become a mobile- and digital-first company. He is developing, leading, and implementing digital strategies for a broad group of initiatives to include customer acquisition, care and retention, and other marketing and sales channel initiatives to drive the company’s development of a one-to-one relationship with its customers. The role is focused on continuing Sprint’s digital evolution, developing and driving strategies which fuel growth, achieve strategic and operational goals, and address significant opportunities for cost savings.
Prior to his current role, Rob served as SVP - Head of eCommerce and Digital Revenue for comcast.com and business.comcast.com from 2015 – 2016, responsible for the e-Commerce and Digital Revenue activities for the #1 cable company in the US, including strategic vision, product development and sales across all digital channels for both residential & business, serving more than 22 million customers and accounts. Rob also served as Head of eCommerce and Digital Marketingfor timewarnercable.com and twcc.com from 2011 – 2015, responsible for the eCommerce, self-service and digital marketing activities for the #2 cable company in the US, including eCommerce strategy & vision, growth strategy, product development, sales and marketing across all digital channels for the residential business, serving over 14 million customers.