Speaker Profile

Jeffrey Smith
Senior Vice President & Deputy General Counsel / Comcast Cable

As Chief Marketing Officer, Jeff has driven LiveRamp's vision around people based marketing and identity resolution, helping to reshape the marketing ecosystem around these capabilities and their potential to illuminate the customer journey. Prior to joining LiveRamp, Smith led marketing at Nielsen as part of the global product leadership team, where he accelerated growth domestically and internationally by helping advertisers, agencies, and media companies understand and influence consumers’ path to purchase. Smith has a strong track record building and scaling world-class, revenue-focused teams in companies ranging from high-growth start-ups to the Fortune 100, and has held leadership roles spanning general management, sales, marketing, business development, and product management in these organizations. He is recognized as an expert on emerging media and its impact on traditional advertising models, and regularly speaks, consults, and advises in this arena.