Speaker Profile

Melissa Landau Steinman
Partner / Venable LLP

A partner in Venable LLP's award-winning Advertising, Marketing and New Media Group, Melissa Landau Steinman assists companies advertising and marketing their products via traditional and online channels. Ms. Steinman advises clients on the federal and state laws applicable to marketing, consumer protection and consumer product safety, focusing on social media advertising and promotions, including sweepstakes, contests, gift cards, “free” gifts, coupons and rebates, loyalty programs and advertising to children. Her unique understanding of the law of prize promotions, digital media, and federal and state regulatory law has led to engagements with a diverse clientele that includes some of the world's most prominent consumer products and services companies; retailers and hospitality providers; and more. A two-term member of the board of directors of the Brand Activation Association (now the ANA), Melissa wrote and edited The Guide to Federal and State Regulation of Advertising and has contributed chapters on advertising law, sweepstakes, social media and charitable promotions to books published in the U.S. and abroad. Ms. Steinman speaks frequently on topics like sweepstakes, contests, gift cards, loyalty programs and promotions on social media, and she blogs at www.allaboutadvertisinglaw.com. Melissa received her Bachelor of Arts from Columbia University and her Juris Doctor from Harvard Law School.