Speaker Profile

Brian Sullivano
Senior Director - Shopper Marketing & Media / Georgia Pacific

With over 20 years of marketing experience, Brian Sullivano has provided transformative leadership across a broad variety of blue-chip consumer businesses where he either helped to establish or revolutionize the approach to shopper engagement and integrated marketing. Brian’s extensive background includes general management of the baseball category for Wilson’s Sporting Goods, establishing the foundation for shopper at Quaker/Pepsico, elevation of customer marketing to strategic shopper marketing at Mars Petcare and directing shopper engagement at Campbell Soup Company.

After leading Catapult Marketing’s Chicago office to profitable growth as its SVP and General Manager, Brian was named Senior Director of Shopper Marketing & Media at Georgia-Pacific in 2016. There, he leads all shopper-driven brand activation and marketing investment for Georgia-Pacific’s iconic portfolio of consumer brands including Brawny, Quilted Northern, Dixie, Sparkle and Angel Soft.

A Chicago native, Brian has his degree from DePaul University and has been recognized by multiple trade outlets as a key thought-leader in the practice of Shopper Marketing.