Ernie Talbert is responsible for creating strategic direction for the Global Brand Management team at Under Armour. He currently leads the Product and Innovation Marketing arm of the Global Brand team tackling Global initiatives such as HOVR. He has managed Under Armour’s largest key category initiatives across Training, Running and Lifestyle in his 4.5 year tenure in Baltimore, MD. In his daily responsibilities, Ernie is tasked with building the category voice and creative feel while partnering cross functionally across multiple facets of the business. Global Brand Management serves as the brand compass with the primary goal of ensuring authenticity in all aspects of the business that deliver the brand promise to millions of athletes around the world.