As senior vice president of partner marketing and creative, Jennifer Tracy oversees all integrated marketing partner relationships, creative and several cross-functional teams, inclusive of the Nickelodeon Velocity group that collaborates across Viacom to create Nickelodeon-branded marketing opportunities. These key partner relationships with advertising clients and strategic partners support brand initiatives and content priorities while generating revenue for Nickelodeon Group. Ms. Tracy held several roles throughout her 13-year tenure with Nickelodeon. Most recently, she was senior vice president, franchise and partner marketing, with oversight of consumer marketing, audience acquisition, customer relationship management and social content for Nickelodeon’s iconic franchises, SpongeBob SquarePants and Teenage Mutant Ninja Turtles, and hit preschool properties including PAW Patrol and Shimmer and Shine. In her previous role as senior vice president integrated marketing, Jennifer was tasked with developing new sponsorship models and building a social media activation team within the partner marketing division to craft social media campaigns that drove revenue growth and audience engagement. Under her leadership, Ms. Tracy’s team launched partner marketing franchises that generated 100% sell-through rates and created record-breaking social influencer campaigns and award-winning, fully-customized marketing programs for movie studio partners. Jennifer joined Nickelodeon as director of online promotions, spearheading digital marketing programs for Nick.com and NickJr.com.