Sherry L. Ulsh is a marketing procurement and finance leader with more than 20 years of experience in various positions with increasing levels of responsibility in the CPG, restaurant and non-profit industries. She is currently responsible for category management for creative agencies, associated consultancies, production, talent and sponsorship for The Hershey Company. Prior to Hershey, Ms. Ulsh managed all facets of marketing and operations finance for Church’s Chicken, including finance, accounting and procurement for the marketing funds and financial planning and analysis for the corporation. She started her career at Burger King Corporation and worked in a wide variety of financial roles, including the areas of corporate, operations and marketing finance. Sherry has been an active member of the ANA’s Advertising Financial Management Committee for over 15 years. She served as a host of the ANA’s Financial Management Conference and has sat on a variety of conference panels. Ms. Ulsh is also a member of the Agency Relations Committee and a co-founder of two Women’s Leadership programs at Burger King and Church’s Chicken. In addition, Sherry is a board member and treasurer for Lynne Mitchell Foundation, Inc., an organization focused on improving the lives of underprivileged children in Jamaica through educational opportunities.