Jennifer Utz Ilecki is the vice president of buzz marketing and partnerships at Marriott International. A member of the global marketing leadership team, she is responsible for the development and execution of multifaceted campaigns that drive positive consumer conversation about Marriott’s portfolio, brands and loyalty program around the world. In addition, Ms. Utz Ilecki oversees the company’s global partnerships and strategic alliances, including the NFL, NBA, Universal Music Group, Netflix, Apple, Visa, HBO, Starbucks and others. She leads one of the most creative and dynamic groups at Marriott, creating high-profile events around global partnerships in the sports and entertainment, travel and technology, and financial services sectors. Through her work with esteemed partners, Marriott continues to explore new and innovative ways to grow awareness, shape perception and create buzz, driving the integration of social, mobile, digital and experiential elements into marketing campaigns. Previously, she served as vice president and managing director at Meredith Xcelerated Marketing, a leading integrated marketing solutions company, serving brands such as AMC Networks, Beiersdorf, Chrysler, Diageo, Lavazza, NBC Universal, PepsiCo, Ray-Ban, Volkswagen and more. Jennifer launched her career through a variety of marketing and managerial roles at New Media Strategies, Discovery Communications, National Public Radio and NBC Sports.