Shirley Velasquez is the executive editor of PeopleEnEspañol.com and Chica, an English-language vertical about the lives of American Latinos on People.com. A trilingual journalist with 15 years of experience, Ms. Velasquez has written about the lives of young, professional women during her tenure at established general market brands, including Glamour, Elle and Ralph Lauren Digital. Most recently, Shirley served as the director of content at Latina Media Ventures, where she oversaw the editorial and video development across the company´s three properties: Latina magazine, Latina.com and The Latin Kitchen. An expert in pop culture and digital content, she speaks publicly about the lives of American Latinos and of the importance of empowering women in the workplace. Shirley is the recipient of the National Women´s Political Caucus Exceptional Merit Media Award (EMMA) for her investigative reporting on a story about sweatshop workers in Los Angeles and of the New York City Hispanic Chamber of Commerce’s Multimedia Excellence Award.