Dorinda Walker is a vice president of consumer strategy and key initiatives within multicultural marketing for Prudential’s U.S. businesses. Ms. Walker is responsible for supporting, planning and executing profitable growth strategies among diverse consumer segments. To expand new business opportunities, she incorporates strategic planning, targeted marketing campaigns, program management, event planning and community engagement. In addition, Dorinda is accountable for educating distributors about the benefits of adapting Prudential’s “Total Market Strategy.” To ensure targeted segment alignment has positive business impact, Ms. Walker directs expansion of consumer engagement strategies via experiential sponsored events, marketing initiatives, B2B and B2C content management, and social media. Team leadership and staff development are integral to her role. Since joining Prudential in 1999, Dorinda has held a variety of positions within group insurance, individual life insurance and finance. She is a past co-chair of the Black Leadership Forum, a business resource group at Prudential that provides personal and career development resources for African-Americans and other employees of color. Dorinda is a frequently sought-after featured presenter and panelist at national conferences and programs.