Nola Weinstein is global head of culture, engagement and experiential marketing at Twitter. Ms. Weinstein was previously head of executive engagement, where she built and launched the Partner Experience and Twitter for Executives programs. She has been integral in Twitter's efforts to bring its brand to life, not only with events and activations throughout the world, but also inside the walls of the company. Prior to joining Twitter, Ms. Weinstein was editor-in-chief/VP of content at Mode Media (formerly Glam Media), where she oversaw content creation and curation strategy. She created integrated marketing campaigns and scaled influencer programs for brands like Target, P&G, Unilever, American Express, Kohl's, Kimberly-Clark, Diageo and Kellogg's. An expert in digital content strategy, content marketing and scaled influencer activations, Ms. Weinstein also advises a variety of brands and startups. Amanda is a graduate of Emory University and the Columbia University Graduate School of Journalism. Follow her on Twitter @NolaBeth.