Michelle Wirth leads the automotive industry marketing efforts at Quantcast. Ms. Wirth founded a marketing consultancy after a 15-year career with Mercedes-Benz USA. At MBUSA, Michelle held positions in engineering, public relations and led the team responsible for producing and placing Mercedes-Benz integrated marketing campaigns. She is an active member of the Association of National Advertisers (ANA), serving on various committees, including the Media Leadership Committee since 2010. Michelle also served as a member of the Mobile Marketing Association advisory board (MM25 Global). She speaks three languages, is married, and has three boys and a baby girl.