Ken Beaulieu

Recent content by this author:

  • An Interesting Turn for Dos Equis

    Industry Insights   April 14, 2017  

    In this exclusive Q&A, Dos Equis VP of Marketing Andrew Katz explains why the brand introduced a new “Most Interesting Man” and how the iconic campaign has evolved.

  • Dell Makes Social a Priority

    Industry Insights   April 7, 2017  

    Dell has delivered social media policy training classes to more than 50,000 employees. In this Q&A, Amy Heiss explains why the classes are paying dividends for the company.

  • Jack in the Box Springs Forward

    Industry Insights   February 21, 2017  

    Frances Allen, president of the Jack in the Box brand, explains how she is making Jack more relevant to today’s consumers.

  • Intel Inside and Out

    B-to-B Marketer   January 18, 2017  

    In this Q&A, Intel CMO Steve Fund shares his thoughts on a new branding campaign designed to showcase the products and services Intel technology enables.

  • Making Measurement Matter at Kellogg

    Industry Insights   August 20, 2014  

    In this Q&A, Aaron Fetters, director of the Insights and Analytics Solutions Center at Kellogg discusses how technology and big data impact analytics and ROI.

  • TOMS Builds a Movement One Customer at a Time

    Industry Insights   June 20, 2014  

    Zita Cassizzi, chief digital officer at TOMS discusses the importance of creating digital customer experiences, the evolution of mobile, the art of storytelling, and more.

  • A Harmonious Relationship at Nationwide

    Industry Insights   April 14, 2014  

    Matt Jauchius, executive vice president and chief marketing officer at Nationwide Insurance, explains how he helped to increase the levels of influence, trust, and credibility between marketing and procurement.

  • Delivering Results at Dunkin’ Brands

    Industry Insights   March 25, 2014  

    In this Q&A, John Costello, president of global marketing and innovation at Dunkin' Brands, shares his perspective on the principles of marketing, the myths of global brand building, and the key to creating a culture of innovation, among other topics.

  • Verizon’s Social Media Evolution

    Industry Insights   March 10, 2014  

    W. David Hubbard, vice president and deputy general counsel, marketing, at Verizon, sheds light on the company's Social Center of Excellence and shares one of the biggest issues advertisers face in social. Hubbard is a featured speaker at the ANA Advertising Law and Public Policy Conference in April.

  • Xerox Sold on Native

    Industry Insights   March 3, 2014  

    Barbara Basney, vice president of global advertising and media at Xerox, shares insight on Xerox’s native advertising efforts, which have enabled it to change perceptions and reposition the brand.

  • Making Sense of Programmatic Buying

    Industry Insights   February 27, 2014  

    Bob Arnold, digital media and strategy lead, North America, at Google, shares his perspective on programmatic buying, including the biggest misconception about the space, the main benefits to marketers, and what the future holds.