Ken Beaulieu, vice president of marketing and communications, ANA
Recent content by this author:
In this Q&A, Aaron Fetters, director of the Insights and Analytics Solutions Center at Kellogg discusses how technology and big data impact analytics and ROI.
Zita Cassizzi, chief digital officer at TOMS discusses the importance of creating digital customer experiences, the evolution of mobile, the art of storytelling, and more.
Matt Jauchius, executive vice president and chief marketing officer at Nationwide Insurance, explains how he helped to increase the levels of influence, trust, and credibility between marketing and procurement.
In this Q&A, John Costello, president of global marketing and innovation at Dunkin' Brands, shares his perspective on the principles of marketing, the myths of global brand building, and the key to creating a culture of innovation, among other topics.
W. David Hubbard, vice president and deputy general counsel, marketing, at Verizon, sheds light on the company's Social Center of Excellence and shares one of the biggest issues advertisers face in social. Hubbard is a featured speaker at the ANA Advertising Law and Public Policy Conference in April.
Barbara Basney, vice president of global advertising and media at Xerox, shares insight on Xerox’s native advertising efforts, which have enabled it to change perceptions and reposition the brand.
Bob Arnold, digital media and strategy lead, North America, at Google, shares his perspective on programmatic buying, including the biggest misconception about the space, the main benefits to marketers, and what the future holds.
In this Q&A, Craig Dubitsky, founder of Hello, reveals how he built buzz for his products with limited marketing, the characteristics of a transformational brand, and how he stays creative, among other things.
In this Q&A, Greg Revelle, senior vice president and chief marketing officer at AutoNation, provides insights from the company's rebranding process which made it one national brand prepared to elevate the customer experience and streamline advertising.