Bob Siegal
Bob Siegal is a director, management advisory services at Prager and Fenton LLP, a public accounting firm that offers customized and comprehensive solutions for advertisers and agencies looking to mitigate risk and increase all manner of compliance, transparency, accountability, communication and operational efficiency from their agencies, vendors, and internal operations.
Recent content by this author:
Marketing Audit 2.0 — The Integrated, Collaborative Marketing Audit
ANA member, Bob Siegal, Director, Management Advisory Services, Prager and Fenton LLP, shares a new approach to agency auditing that encourages increased collaboration and integration in this ANA Insight Brief. Case studies featuring a national retailer and a videogame publisher are also shared.
