Jeff Fromm

Jeff Fromm, senior vice president, Barkley, has more than 25 years of hands-on experience working on major brands, including SONIC, Hallmark Cards, Sears, Build-A-Bear Workshop, and Payless Shoesource. He has a marketing degree from the Wharton School of the University of Pennsylvania. In early 2011, he spearheaded the development of “American Millennials: Deciphering the Enigma Generation,” a report from Barkley based on research conducted as part of a joint partnership between Service Management Group, the Boston Consulting Group, and Barkley. Since then, he has had numerous speaking engagements on the subject of marketing and Millennials.

Recent content by this author:

American Millennials: Deciphering the Enigma Generation

Written by contributors from the advertising agency, Barkley, this Insight Brief looks at the habits, interests, and attitudes of the Millennial generation (ages 16 to 34) and explores how marketers might best connect with this lucrative demographic.

Contact Us

Have a question or a comment? Give us a call, or send us an email, whichever you prefer—we’d love to hear from you!

Our Members

Membership includes representation from many of the country's leading organizations. See all of our member companies to find out if you are currently a valued member of the ANA.

Board of Directors

ANA's Board of Directors is comprised of leaders in the marketing industry. Please read about our current board.

Partners

Interact With Us