James R. Gregory

James R. Gregory is the founder and CEO of CoreBrand, a global brand strategy and communications firm. The company helps clients develop strategies to improve their corporate brands and bottom-line performance. Gregory is credited with developing pioneering and innovative tools for measuring the power of brands and their impact on a corporation's financial performance. He has written four acclaimed books on creating value with brands: Marketing Corporate Image, Leveraging the Corporate Brand, Branding Across Borders, and The Best of Branding.

Recent content by this author:

Brand Equity and Accountability

James R. Gregory, CEO and founder, CoreBrand, shares his thoughts on brand valuation and accountability in this ANA Insight Brief. An AFLAC case study is also shared.

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