James R. Gregory
James R. Gregory is the founder and CEO of CoreBrand, a global brand strategy and communications firm. The company helps clients develop strategies to improve their corporate brands and bottom-line performance. Gregory is credited with developing pioneering and innovative tools for measuring the power of brands and their impact on a corporation's financial performance. He has written four acclaimed books on creating value with brands: Marketing Corporate Image, Leveraging the Corporate Brand, Branding Across Borders, and The Best of Branding.
Recent content by this author:
James R. Gregory, CEO and founder, CoreBrand, shares his thoughts on brand valuation and accountability in this ANA Insight Brief. An AFLAC case study is also shared.