Robert R. Shullman

Robert R. Shullman is the president of Ipsos Mendelsohn, and leads The Mendelsohn Affluent Survey, an industry-leading study of affluent Americans now entering its 35th year. Shullman has more than three decades of practical business experience in leadership, marketing and media research, and strategic planning roles. He has conducted literally thousands of studies in his career, with a particular focus on affluent consumers, luxury markets, financial services, and media use. He speaks extensively on marketing, business, and research topics in the U.S. and abroad. Shullman holds a B.A. from Georgetown University in American History and an M.B.A. in marketing from NYU’s Stern School of Business.

Recent content by this author:

Marketing to Affluent America: The Lifestyle, Media, and Buying Habits of Affluent Americans

Written by Robert R. Shullman and Stephen Kraus of Ipsos Mendelsohn, this ANA Insight Briefs looks at new data from the 2011 Mendelsohn Affluent Survey, including the media consumption, shopping habits, and new technology usage of affluent Americans.

Using Syndicated Research to Define, Reach, and Persuade Target Markets

Industry experts from Ipsos Mendelsohn, a market research firm, discuss how marketers can successfully use syndicated research to reach their target markets in this ANA Insight Brief. A case study featuring an appliance manufacturer is also shared.

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