Susan Burke

Recent content by this author:

  • ‘Tis the Season

    Blogs   November 17, 2011  

    According to eMarketer, overall holiday spending in 2011 is set to drop compared to last year as a result of the down U.S. economy and the increasing costs of gas and food. However, online spending will increase during the holidays when compared to 2010 with eMarketer forecasting over $46 billion in projected sales.

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  • I Feel the Earth Move...

    Blogs   September 6, 2011  

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  • What Will the Upfronts Bring This Year?

    Blogs   May 19, 2011  

    Some TV networks are using the upfronts as an excuse to look to the future with new multicultural content and more.

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  • Getting in the Game

    Blogs   February 23, 2011  

    The blog “All Things Digital” reported on February 17, 2011 that the social gaming company, Zynga, which publishes some of Facebook’s most popular games, including Farmville and Mafia Wars, recently announced that its revenue is close to $1 billion annually.

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  • NBC News Embraces TV Time Shifting

    Blogs   November 17, 2010  

    A surprising new ad featuring NBC Nightly News anchor, Brian Williams, encourages viewers who don’t have time to watch the news when it airs live (6:30 p.m.) to record it and watch it later instead (a phenomenon known as “time shifting”).

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  • The 3D Invasion

    Blogs   September 13, 2010  

    Once thought of as a laughable craze of the past, 3D technology (which first became prominent in the 1950s) is re-entering our cultural consciousness with a vengeance. Hit movies such as Monsters vs. Aliens, Alice in Wonderland, and The Clash of the Titans are utilizing it, as well as advertisers such as Gillette and Pepsi (in partnership with Dreamworks and Intel).

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  • When Does Out-of-Home Advertising Work?

    Blogs   August 2, 2010  

    Out-of-home (OOH) advertising is all about relevancy—catching the right consumer at the right moment—and is growing rapidly. According to the Outdoor Advertising Association of America, advertisers spent $5.9 billion on OOH advertising in 2009.

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  • The iPad Gets Wired

    Blogs   May 26, 2010  

    Wired magazine is now available on the iPad via a rich app, which enables users to read all content available in the print edition of the magazine and enjoy additional multi-media enhancements for $4.99 per issue.

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