Stephen R. Fajen
Stephen R. Fajen is the president of Steve Fajen Consulting Inc., a firm specializing in Client/Agency/Media: Strategy, Relations, and Value. As a past media and research director at Saatchi & Saatchi, Needham Harper, and J. Walter Thompson and president of Deutsch and Simmons Market and Media Research, he is a veteran media/marketing executive. He has extensive experience in media, agency resource management, search, compensation, accountability, sales development, and marketplace insight.
Recent content by this author:
Industry expert, Steve Fajen, president, Steve Fajen Consulting Inc., shares an eight-step process for maximizing media agency value in this ANA Insight Brief.