Stephen Kraus
Stephen Kraus is the chief research and insights officer at Ipsos Mendelsohn, where he leads the design, analysis, and interpretation of The Mendelsohn Affluent Survey. A recognized expert on consumer behavior and social trends, he was the co-author of The New Elite: Inside the Minds of the Truly Wealthy and the author of Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospect. Krausreceived his Ph.D. in social psychology from Harvard University, and has twice won Harvard’s award for teaching excellence.
Recent content by this author:
Marketing to Affluent America: The Lifestyle, Media, and Buying Habits of Affluent Americans
Written by Robert R. Shullman and Stephen Kraus of Ipsos Mendelsohn, this ANA Insight Briefs looks at new data from the 2011 Mendelsohn Affluent Survey, including the media consumption, shopping habits, and new technology usage of affluent Americans.
Using Syndicated Research to Define, Reach, and Persuade Target Markets
Industry experts from Ipsos Mendelsohn, a market research firm, discuss how marketers can successfully use syndicated research to reach their target markets in this ANA Insight Brief. A case study featuring an appliance manufacturer is also shared.
