William T. Begina
William T. Begina is a founder and CEO of Triad Consulting Corporation. Formerly, he held marketing and executive management positions with Warner Lambert, Johnson & Johnson, and PepsiCo International. Client engagements include AT&T, Accenture, Aetna, Burger King, GM, Henkel, IBM, Kohl’s, Merck, Toyota, and United Airlines. Bill earned a M.S. at Rensselaer Polytechnic Institute and a B.S. in Business at Villanova University.
Recent content by this author:
In this ANA Insight Brief, industry expert William T. Begina, CEO, Triad Consulting Corporation, discusses the ins and outs of commercial TV production management, including best practices for commercial TV production, a look at what’s next for the industry, and a case study featuring a consumer goods company.