In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.View the Vlogs
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The marketing landscape is transforming in ways brand marketers might not have thought possible just a few years ago. Our series of blogs are designed to build dialogue on the seismic changes happening in marketing, promote fresh thinking among ANA members and industry thought leaders, and facilitate industry-wide interaction. We invite you to give us your take on our ruminations.
Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.SEE ALL POSTS
AMA’s Proposal on Prescription Drug Advertising is Wrong and MisguidedNov 19, 2015 9:00am ET
In a surprise vote on Tuesday at the Interim Meeting of the American Medical Association (AMA), the physician group adopted a policy aimed at banning direct-to-consumer (DTC) pharmaceutical advertising. The group will now begin lobbying Congress for a ban on these ads.
Advertising’s Key RoleNov 16, 2015 3:45pm ET
A new report released today examines advertising’s contribution to U.S. GDP and the economy in general. The report found that advertising contributed an astounding $3.4 trillion to the U.S. GDP in 2014, comprising 19 percent of the nation’s total economic output. Th ...
Changes in House Leadership Increase Prospect for Tax ReformNov 5, 2015 3:00pm ET
Congress has just experienced some exceptionally significant changes in the past weeks. John Boehner’s retirement led to the elevation of Paul Ryan (WI-1) as the new Speaker of the House last week, vacating his former position as Chairman of the House Ways & Means Com ...
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.SEE ALL POSTS
The Critical Need for Accredited Third-Party Measurement for Viewability of Digital AdvertisingBY Bill Duggan, Group EVP, ANA• Nov 24, 2015 10:00am ET
ANA's Bill Duggan shares key findings from a new ANA member survey on viewability measurement.
Why Marketing Leaders Must Think DifferentlyBY Ken Beaulieu, vice president of marketing and communications, ANA• Nov 18, 2015 3:00pm ET
Jerry Wind, Ph.D., founding director of the Wharton Future of Advertising Program, discusses the importance of transforming traditional ways of thinking in marketing.