In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.View the Vlogs
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The marketing landscape is transforming in ways brand marketers might not have thought possible just a few years ago. Our series of blogs are designed to build dialogue on the seismic changes happening in marketing, promote fresh thinking among ANA members and industry thought leaders, and facilitate industry-wide interaction. We invite you to give us your take on our ruminations.
Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.SEE ALL POSTS
The Continuing ICANN Geographical Names Debate: Public Interest or Governmental Politics?Jul 28, 2016 9:00am ET
The Helsinki global meeting of ICANN has just concluded, and preparations are already underway for the meeting in Hyderabad in October. ICANN is still preparing for the transition of the technical functions of the organization (the “IANA Transition”), despite object ...
Upcoming FTC Workshop Examines Marketing DisclosuresJul 22, 2016 10:30am ET
The Federal Trade Commission (FTC) will host a public workshop in Washington, DC on September 15, 2016 to examine the testing and evaluation of the disclosures that companies make to consumers to clarify advertising claims, privacy practices, and other similar informati ...
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.SEE ALL POSTS
Advertisers Must “Lean In” to MediaBY Bill Duggan, Group EVP, ANA• Jul 27, 2016 10:00am ET
ANA's Bill Duggan looks at some media management guidelines to help advertisers achieve greater transparency.
A New Reading Experience for ANA PublicationsBY Andrew Eitelbach, senior manager of marketing and communications• Jul 22, 2016 12:05pm ET
A new online reading experience for the digital versions of the ANA's publications. Now, for the first time, all the content from ANA, B-to-B Marketer, and Activate magazines will appear in one place directly on the ANA website in an engaging, mobile-friendly format. We ...