In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.View the Vlogs
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The marketing landscape is transforming in ways brand marketers might not have thought possible just a few years ago. Our series of blogs are designed to build dialogue on the seismic changes happening in marketing, promote fresh thinking among ANA members and industry thought leaders, and facilitate industry-wide interaction. We invite you to give us your take on our ruminations.
Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.SEE ALL POSTS
New Ad Tax Proposal in Oklahoma Raises ConcernsApr 27, 2016 9:45am ET
Oklahoma Governor Mary Fallin recently proposed eliminating a number of sales tax exemptions, including the exemption for advertising, in order to resolve a potential state budget shortfall of nearly $1.3 billion for FY2017.
The FCC Is Not Thinking Outside the Set Top Box – Just Undermining its Financial FoundationApr 22, 2016 3:00pm ET
Today, ANA filed comments with the FCC regarding the Commission’s Notice of Proposed Rulemaking (NPRM) on expanding competition in set top boxes. The NPRM seeks to allow competitive consumer electronics manufacturers to make set top box devices and software that can p ...
ANA Requests Extension of Time for Comments on the FCC’s CPNI NPRMApr 12, 2016 3:15pm ET
Today, ANA submitted a letter to the Federal Communications Commission (FCC) requesting an extension of time to submit comments regarding the new Notice of Proposed Rulemaking (NPRM) on privacy guidelines for broadband Internet Service Providers (ISPs).
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.SEE ALL POSTS
Winning with Modern Consumers Starts with the Millennial MindsetBY Jeff Fromm, ANA Faculty• Apr 22, 2016 10:30am ET
Millennials are a force on their own, but their influence is becoming more apparent across generations.
What You Need to Know to Capitalize on Programmatic Buying's PotentialBY Matt Prohaska, ANA Faculty• Apr 19, 2016 10:30am ET
ANA Faculty member Matt Prohaska breaks down the different types of programmatic marketplaces, and explains how marketers can thrive in each one.