In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.View the Vlogs
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The marketing landscape is transforming in ways brand marketers might not have thought possible just a few years ago. Our series of blogs are designed to build dialogue on the seismic changes happening in marketing, promote fresh thinking among ANA members and industry thought leaders, and facilitate industry-wide interaction. We invite you to give us your take on our ruminations.
Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.SEE ALL POSTS
11th Hour US-EU Deal Protects Online Advertising Industry, But Storm Clouds AheadFeb 5, 2016 2:30pm ET
In a last minute major push to maintain the ability for companies to transfer consumer data between the European Union and the United States, negotiators from both continents finally have come to an agreement – the new “EU-US Privacy Shield.”
On the Road to MoroccoFeb 4, 2016 9:15am ET
Before the ICANN CEO, Fadi Chehade, leaves ICANN at the end of March, he will preside over his last ICANN meeting in Marrakesh, Morocco starting in early March. The twin projects of Accountability and Transition still loom large, but now the details need to be finalized ...
E.U. Forces American Companies to Play By Its RulesJan 28, 2016 4:15pm ET
It is no mystery that European Union scrutiny of American companies’ business practices has been increasing over the last year. From the way companies pay taxes to how they display information about individuals online, it seems nothing is escaping the watchful eyes of ...
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.SEE ALL POSTS
5 Tips to Improve Your Agency EvaluationsBY Steven Wales• Feb 11, 2016 12:05pm ET
Steven Wales has spent years offering insight into brand-agency evaluation processes. His five tips will help you immediately improve the way you evaluate your agency partners.
A New Reality, Virtually HereBY Andrew Eitelbach, senior manager of marketing and communications• Feb 11, 2016 12:05pm ET
February's issue of ANA Magazine looks at virtual reality as the next phase in content marketing, best practices for winning earned media, the new partnership between Y-3 and Virgin Galactic, a Q&A with Ann Glover of Voya Financial, and more.