In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.View the Vlogs
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The marketing landscape is transforming in ways brand marketers might not have thought possible just a few years ago. Our series of blogs are designed to build dialogue on the seismic changes happening in marketing, promote fresh thinking among ANA members and industry thought leaders, and facilitate industry-wide interaction. We invite you to give us your take on our ruminations.
Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.SEE ALL POSTS
Three ChoicesOct 17, 2016 12:30pm ET
We have explained several times in this blog why the FCC’s Broadband Privacy NPRM would be extraordinarily burdensome for the advertising community and consumers. Now the new Fact Sheet from Commissioner Wheeler provides a revised proposal and provides some additional ...
Look Before You LeapOct 5, 2016 10:30am ET
Last week, 20 minutes before the scheduled Commission meeting, the Federal Communications Commission (FCC) postponed a scheduled vote on a proposal intended to create competition in the set-top box marketplace.
ANA Warns FCC about its Latest Set-Top Box ProposalSep 21, 2016 12:15pm ET
In previous postings, we’ve been keeping you current on the FCC’s activities to create needed competition in the set-top box (STB) marketplace. The FCC has yet to make public its new proposal, though the bipartisan leadership of the House Judiciary and Energy and Co ...
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.SEE ALL POSTS
Advertisers Are Overmatched in Agency Contract NegotiationsBY Bill Duggan, Group EVP, ANA• Oct 3, 2016 12:00pm ET
Marketers are significantly overmatched in contract negotiations with their agencies, writes ANA's Bill Duggan.
ANA CEO Bob Liodice on the Facebook Video Viewing ControversyBY Bob Liodice, CEO, ANA• Sep 29, 2016 10:00am ET
The recent disclosures by Facebook that they overestimated video viewing for two years is troubling. While ANA recognizes that “mistakes do happen,” we also recognize that Facebook has not yet achieved the level of measurement transparency that marketers need and re ...
The Road to #ANAMulti: Lane Bryant’s Brian BeitlerBY Crystal Albanese, senior manager of conferences and committees at ANA• Sep 26, 2016 10:30am ET
Lane Bryan't Brian Beitler shares his take on the importance of multicultural marketing ahead of the 2016 ANA Multicultural Marketing & Diversity conference.