In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.View the Vlogs
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The marketing landscape is transforming in ways brand marketers might not have thought possible just a few years ago. Our series of blogs are designed to build dialogue on the seismic changes happening in marketing, promote fresh thinking among ANA members and industry thought leaders, and facilitate industry-wide interaction. We invite you to give us your take on our ruminations.
Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.SEE ALL POSTS
ICANN 54 Meeting in Dublin: Next StepsNov 24, 2015 2:30pm ET
In late October, ICANN once again convened its global meeting, this time in Dublin. As usual, there was no consensus on the way forward.
AMA’s Proposal on Prescription Drug Advertising is Wrong and MisguidedNov 19, 2015 9:00am ET
In a surprise vote on Tuesday at the Interim Meeting of the American Medical Association (AMA), the physician group adopted a policy aimed at banning direct-to-consumer (DTC) pharmaceutical advertising. The group will now begin lobbying Congress for a ban on these ads.
Advertising’s Key RoleNov 16, 2015 3:45pm ET
A new report released today examines advertising’s contribution to U.S. GDP and the economy in general. The report found that advertising contributed an astounding $3.4 trillion to the U.S. GDP in 2014, comprising 19 percent of the nation’s total economic output. Th ...
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.SEE ALL POSTS
Co-Chairs Announced for ANA Advertising Financial Management ConferenceBY Bill Duggan, Group EVP, ANA• Nov 30, 2015 1:00pm ET
The co-chairs of the 2016 ANA Advertising Financial Management Conference have been announced.
The Industry Weighs in on Third-Party Measurement for Viewability of Digital AdvertisingBY Bill Duggan, Group EVP, ANA• Nov 30, 2015 10:30am ET
ANA's Bill Duggan shares insights from an ANA white paper on viewability measurement.