In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.View the Vlogs
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The marketing landscape is transforming in ways brand marketers might not have thought possible just a few years ago. Our series of blogs are designed to build dialogue on the seismic changes happening in marketing, promote fresh thinking among ANA members and industry thought leaders, and facilitate industry-wide interaction. We invite you to give us your take on our ruminations.
Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.SEE ALL POSTS
Upcoming FTC Workshop Examines Marketing DisclosuresJul 22, 2016 10:30am ET
The Federal Trade Commission (FTC) will host a public workshop in Washington, DC on September 15, 2016 to examine the testing and evaluation of the disclosures that companies make to consumers to clarify advertising claims, privacy practices, and other similar informati ...
Senators Focus Spotlight on Bot Fraud ChallengeJul 12, 2016 2:00pm ET
Senators Charles Schumer (D-NY) and Mark Warner (D-VA) have written to the Federal Trade Commission (FTC) asking questions about a serious challenge for our industry: bot fraud in digital advertising.
Chile’s New Advertising Restrictions Just the Tip of the IcebergJul 8, 2016 10:00am ET
Food advertising issues are heating up again nationally and internationally. Recently, the government of Chile began implementation of restrictions on food and beverage advertising directed to children under the age of 14, new nutrition labelling measures, and a ban on ...
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.SEE ALL POSTS
A New Reading Experience for ANA PublicationsBY Andrew Eitelbach, senior manager of marketing and communications• Jul 22, 2016 12:05pm ET
A new online reading experience for the digital versions of the ANA's publications. Now, for the first time, all the content from ANA, B-to-B Marketer, and Activate magazines will appear in one place directly on the ANA website in an engaging, mobile-friendly format. We ...
Part 1: Sharpening Your Marketing AxBY Roderick M. McNealy, ANA Faculty• Jul 22, 2016 10:00am ET
ANA Faculty member Roderick M. McNealy shares the first of five questions marketers should ask to sharpen their marketing skills.