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Marketing Maestros Archive

April 2010

Procure This!

Posted: Apr 23, 2010 12:00am ET

By Bill Duggan, Group EVP, ANA

ANA’s Advertising Financial Management runs Sunday-Wednesday in Florida. For the first time ever, this annual event is sold out. 400+ people will be in attendance and many of these attendees will be client procurement/sourcing people.

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Your Tweets Have a New Home...Welcome to The Library of Congress

Posted: Apr 16, 2010 12:00am ET

By Cara Brooke Schultz

Did you think the tweet you wrote publicly pronouncing your love for a new product would stay in “twitterspace” forever? The idea that tweets would slowly dissolve into Internet space is no longer!

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From Thanksgiving Turkey to Springtime Favorite

Posted: Apr 14, 2010 12:00am ET

By Duke Fanelli

I maybe a bit late to the party, but I was thinking about Tiger Woods and the hype surrounding his decision to play at the Masters Tournament. I have to admit, for all intents and purpose he played masterly…yeah some bad shots and he was highly critical of his own play, but he finished Sunday tied for fourth (-11 under par).

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Excuse Me Ma’am, It’s $65 Extra For Oxygen….

Posted: Apr 8, 2010 12:00am ET

By Cara Brooke Schultz

Recently two airlines have been in the hot seat with passengers—Spirit Airlines and Ryanair—for charging what most people deem ridiculous extra fees. Spirit Airlines announced on Tuesday that it will now be charging customers for carry-on baggage.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.