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Marketing Maestros Archive

January 2011

Hey Look at Me. I’m Almost at the Super Bowl!

Posted: Jan 28, 2011 12:00am ET

By Duke Fanelli

So, I was thinking the other day about the people I have invited to my upcoming Super Bowl party. It’s going to be quite the event! As in years past, I put out the call, and there was no shortage of takers.

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Are You Thinking Mobile for Your Business?

Posted: Jan 21, 2011 12:00am ET

By Cara Brooke Schultz

Let me answer that question for you, “you should be thinking mobile” and here’s why. Just this week Starbucks announced that iPhone and Blackberry owners can pay for their purchases via an app.

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Are You Game?

Posted: Jan 6, 2011 12:00am ET

By Cara Brooke Schultz

Social gaming is the talk of the town, with games like Farmville and Cityville becoming extremely popular on Facebook. According to an online article from Inside Social Games, “Cityville became the largest single app ever on the Facebook platform, with 84.2 million monthly active users.”

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.