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Marketing Maestros Archive

February 2011

And The Winner Is...

Posted: Feb 24, 2011 12:00am ET

By Cara Brooke Schultz

The Social Network, nominated for eight different categories at the Oscars on Sunday evening, details the birth of one of the major social media phenomenons—Facebook.

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Getting in the Game

Posted: Feb 23, 2011 12:00am ET

By Susan Burke

The blog “All Things Digital” reported on February 17, 2011 that the social gaming company, Zynga, which publishes some of Facebook’s most popular games, including Farmville and Mafia Wars, recently announced that its revenue is close to $1 billion annually.

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February Flyers Can Skip the Symptoms of Facebook Withdrawal

Posted: Feb 2, 2011 12:00am ET

By Cara Brooke Schultz

AirTran Airways, Alaska Airlines, American Airlines, Delta, United Airlines, U.S. Airways, and Virgin America will be offering complimentary access to Facebook for the month of February.

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.