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Marketing Maestros Archive

March 2011

How to Monetize Social Media

Posted: Mar 28, 2011 9:00am ET

By Grace Bello

Yes, you can monetize social media. In order to do so, you will need a deep understanding of your audience, a creative vision, and a way to measure results in order to execute a successful campaign...

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Eureka! SXSW Interactive provides a proverbial map for app developers to launch their latest

Posted: Mar 18, 2011 12:00am ET

Did you attend SXSWi? What new apps have you heard of or seen that you think will change the social media landscape?

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About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.