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Marketing Maestros Archive

April 2011

David Carr, NY Times: Brands, Chill Out About Social Media

Posted: Apr 27, 2011 11:30am ET

By Grace Bello

From the 2011 ANA Brand Conference, David Carr (New York Times) talks Twitter and the "rolling, organic conversation" that is social media.

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Video: Ad Age's Bob Garfield on Social Media and Listening to Your Consumer

Posted: Apr 11, 2011 9:00am ET

By Grace Bello

At the 2011 ANA Brand Conference in New York, NY, Advertising Age's Bob Garfield talks about using social media to listen to your consumers.

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Video: EXPRESS' CMO Lisa Gavales Talks Social Media

Posted: Apr 7, 2011 12:00am ET

By Grace Bello

From the 2011 ANA Brand Conference, EXPRESS's CMO Lisa Gavales chats about Twitter, Facebook, and using social media to reach her young, Internet-savvy demographic.

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Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.